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Lighting
Modular Switches
Switchgear
Wires & Cables
Cable Accessories
PVC Conduits
Fans & Water Heaters
Company Profile
We introduce ourselves as leading Domestic and Industrial Electrical Distributor/ suppliers in south India. Established in the year 1999 as a part of the Chowdhari group of companies.

Over the years, it has grown by leaps and bounds and enjoys an awesome presence as a reliable source of high quality electrical equipments of practically every description. Today, Southern Electricals represents some of the most prestigious clientele across India

The essence of Southern success lies in the expertise of its fine team of professionals, strong relationships with associates and the ability to adapt quickly and efficiently, with the vision to always think ahead.

Quality ensures safety. Southern Electricals, with its total and unrelenting dedication to ensuring quality at a reasonable price, is doing yeoman service by ensuring the availability of the latest technology and equipment across India.

We are distributors / dealers of Philips , ABB , Havells , Standard , Indo-asian , HPL Socmec , HPL Moeller , Anchor, M.K , Polycab , Finolex , Comet , Aeroplast PVC Conduits , Crompton Fans , etc .
 
Our Mission
We are committed to delivering superior customer service that meets the needs of the citizens, business owners and others in a consistent manner unsurpassed in professionalism, politeness and promptness.

Selfless : We will be attentive to customer requests, regardless of other priorities. We will demonstrate our abilities through our appearance, conduct, conversation and results.

Ethical : We will act with integrity and a sense of duty and obligation to our customers and will always be accountable for our actions.

Respectful : We will treat our customers with personal care and ensure that every interaction is conducted in a pleasant and professional manner.

Versatile : We will be resourceful and capable of performing a variety of tasks in order to get the job done, regardless of our job description.

Innovative : We will identify ways to continuously improve our processes and policies to meet the ever-changing needs of the community and our customers. We will welcome customer feedback as a means to improve the services we provide.

Communication : We will actively listen to our customers and respond in a clear and concise manner. We will communicate through available resources, providing accurate information in a manner that is easy to understand.

Encouraging : We will support employee creativity and teamwork to promote an open and collaborative work environment that encourages employees to excel in every aspect of their job - including customer service.

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